Mkt624 Assignment No. 1 Announced

Semester “Fall 2010”
“Brand Management (MKT624)”
Assignment No. 01 Marks: 20

“Brands”
Answer the following questions:
Q#01: Why do you think it is important to convert a product into a brand? (10 marks)
Q#02: State five of your favorite brands and discuss briefly why they are so dear to you?
(10 marks)

Important Tips
1. This Assignment can be best attempted from the knowledge acquired after
watching video lecture no. 1 to lecture no 10 and reading handouts as well as
recommended text book).
2. Video lectures can be downloaded for free from Online VU Lectures.

Schedule
Opening Date and Time October 26, 2010 At 12:01 A.M. (Mid-Night)
Due Date and Time October 29, 2010 At 11:59 P.M. (Mid-Night)
Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned due date is usually available to overcome uploading difficulties which may be faced by the students on last date. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.

Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
Deadline:
• Make sure that you upload the solution file before the due date. No assignment will be accepted through e-mail once the solution has been uploaded by the instructor.

Formatting guidelines:
• Use the font style “Times New Roman” and font size “12”.
• It is advised to compose your document in MS-Word 2003.
• Use black and blue font colors only.

Solution guidelines:
• Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read various website containing information for better understanding or visit http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
• Every student will work individually and has to write in the form of an analytical assignment.
• Give the answer according to question, there will be negative marking for irrelevant material.
• For acquiring the relevant knowledge don’t rely only on handouts but watch the video lectures and use other reference books also.

Rules for Marking
Please note that your assignment will not be graded or graded as Zero (0) if:
• It has been submitted after due date
• The file you uploaded does not open or is corrupt
• It is in any format other than .doc (MS. Word)
• It is cheated or copied from other students, internet, books, journals etc…

CS101 Assignment No. 1 Solution

Another Solution:

Computer Description Cost Performance Reliability Size Installed In Numbers

Super Computer Very Costly in Millions Good (Pak Automatic Energy) Reliable but less then main frame More than 25 Acres Land Required These are in few numbers

Main Frame Costly but less than super computer Very Good (used in PIA, etc) More Reliable than super computer Less size than super computer These are in more numbers than super computer

Personal Computers Less costly than main frame Very Very Good (used in Offices, business org. etc) More Reliable than main frame Small size than main frame These are in large numbers

PDA’s Costly than Personal Computers Exception Performance(used in multipurpose) More Reliable than Personal Computer Very small size than personal computer These are also available in large numbers

Question 2 (Marks=5)

Differentiate Between Static RAM and Dynamic RAM in Tabular form. ANY TWO Differences ( 2.5 2.5 = 5)

SRAM (static RAM). This type of memory maintains data in storage as long as it is powered. Because it is faster and more reliable and expensive than DRAM, SRAM is most often used as cache memory. Earlier forms of SRAM were classified as Async or Sync RAM if they were synchronized with the system clock. The most common type of SRAM today is pipeline burst SRAM, which can operate at higher bus speeds.

DRAM (dynamic RAM). This type of RAM retains its data by being continuously rewritten every few milliseconds. Like SRAM, the data in storage is volatile, meaning it is lost when the system is not powered. DRAM is the most common type of expandable company memory in workstations and servers today, but there are several different types of DRAM.

Computer Description Cost Performance Realiablity Size Installed In Numbers Super Computer Very Costly in Millions Good (Pak Automic Energy) Reliable but less then main frame More than 25 Acres Land Required These are in few numbers Main Frame Costly but less than super computer Very Good (used in PIA, etc) More Reliable than super computer Less size than super computer These are in more numbers than super computer Personal Computers Less costly than main frame Very Very Good (used in Offices, business org. etc) More Reilable than main frame Small size than main frame These are in large numbers PDA’s Costly than Personal Computers Exception Performance(used in multipurpose)More Reliable than Personal Computer Very small size than personal computer These are also available in large numbers ................ Q1) Differentiate Between Static RAM and Dynamic RAM in Tabular form. ANY TWO Differences ( 2.5 + 2.5 = 5)SRAM (static RAM). This type of memory maintains data in storage as long as it is powered. Because it is faster and more reliable and expensive than DRAM, SRAM is most often used as cache memory. Earlier forms of SRAM were classified as Async or Sync RAM if they were synchronized with the system clock. The most common type of SRAM today is pipeline burst SRAM, which can operate at higher bus speeds. DRAM (dynamic RAM). This type of RAM retains its data by being continuously rewritten every few milliseconds. Like SRAM, the data in storage is volatile, meaning it is lost when the system is not powered. DRAM is the most common type of expandable company memory in workstations and servers today, but there are several different types of DRAM. Another Solution:- Static RAM (SRAM) 1. 4 times more expensive 2. Very low access time 3. Can store ¼ as much 4. Information stored on RS flip-flops 5. No need for refreshing Dynamic RAM (DRAM) 1. Low cost 2. Consumes less power 3. Can store 4 times as much 4. Information stored on FET transistors 5. Needs to be refreshed Another Solution:- STATIC RAM vs DYNAMIC RAM Firstly we anxious with static RAM 1)it does not loose signal strength. 2)no refreshing. 3)They made of transistors. Where as Dynamic RAM 1)looses its signal 1 becomes 0 2)periodic refreshing of memory is needed. 3)These are mostly made of capacitors.  Fill in the Comparison Table with appropriate answers expressing 5 key differences of :- Super computer Main Frame Personal Computers PDA’s Cost Performance Reliability Size Installed in numbers Super computer $9,000 high-performance applications High size as a typical server Few Main Frame $3,000 Transaction Processing Very-High substantial size few Personal computers $200 Avrage Average Standard Huge PDA’s $100 Low low Pocketbook More then 10