MKT501- Marketing Management (Session - 4) (Part 1 of 2)

FINAL TERM EXAMINATION

Spring 2010

MKT501- Marketing Management (Session - 4)

Time: 90 min

Marks: 69

Question No: 1 ( Marks: 1 ) - Please choose one

Which of the following are the products bought by individuals and organizations for further processing or for use in conducting a business?

► Specialty

► Industrial

► Shopping

► Consumer

Question No: 2 ( Marks: 1 ) - Please choose one

Introducing a new product into the market is called:

► Commercialization

► Experimenting

► Beta testing

► Test marketing

Question No: 3 ( Marks: 1 ) - Please choose one

In which of the following, the marketer tries his best to include word of caution for using the product?

► Labeling

► Packaging

► Bundling

► Positioning

Question No: 4 ( Marks: 1 ) - Please choose one

Which of the following best describes 3/10 net 40 ROG?

► The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 10 days

► The buyer must pay within 3 days of receipt of goods but will receive 10% discount if paid in 40 days

► The buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 40 days

► The buyer must pay within 40 days of receipt of goods but will receive 3% discount if paid in 10 days

Question No: 5 ( Marks: 1 ) - Please choose one

Of the following, what refers to raising awareness about specific issues and to modify public attitudes?

► Public service announcement

► TV commercials

► Enrichment and education

► Public relations

Question No: 6 ( Marks: 1 ) - Please choose one

A company manufactures shoes. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600, 000 for raw material consumed. The variable cost for the company is Rs:

► 720,000

► 700,000

► 600,000

► 500,000

Question No: 7 ( Marks: 1 ) - Please choose one

In analyzing and building up a product portfolio a company can use:

► Boston Consulting Group matrix

► Contribution Margin analysis

► General Electric model

► All of the given options

Question No: 8 ( Marks: 1 ) - Please choose one

Which of the following is the basic role of promotion?

► Interpretation

► Communication

► Manipulation

► Information

Question No: 9 ( Marks: 1 ) - Please choose one

Which of the following is NOT method of promotion?

► Direct mail

► Public relations

► Retailing

► Advertising

Question No: 10 ( Marks: 1 ) - Please choose one

Which of the following offers a reason to buy the product?

► Coupons

► Sales promotion

► Price pack deal

► Advertising

Question No: 11 ( Marks: 1 ) - Please choose one

How marketing manager can develop strategies for each product using information from sales force management system?

► Using communication mix variables

► Using marketing mix variables

► Using product mix variables

► Using promotion mix variables

Question No: 12 ( Marks: 1 ) - Please choose one

In which of the following the sales force management systems are used?

► Selling and management

► Marketing and advertisement

► Management and marketing

► Management and advertisement

Question No: 13 ( Marks: 1 ) - Please choose one

Which of the following is a readymade business, transferred from one place to other?

► Whole selling

► Retailing

► Franchising

► Direct selling

Question No: 14 ( Marks: 1 ) - Please choose one

A vertical marketing system (VMS), in which independent firms at different levels of production and distribution, join together through contracts to obtain more economies or sales impact than they could achieve alone. What does this statement refers to?

► Corporate VMS

► Conventional VMS

► Administered VMS

► Contractual VMS

Question No: 15 ( Marks: 1 ) - Please choose one

Which of the following is a type of vertical marketing system?

► Franchise

► Direct selling

► Mail order

► Retailing

Question No: 16 ( Marks: 1 ) - Please choose one

Which of the following is NOT included in logistics?

► Purchasing

► Transporting

► Storage

► Financing

Question No: 17 ( Marks: 1 ) - Please choose one

In how many ways the consumer buying behavior can be analyzed?

► Five

► Four

► Three

► Two

Question No: 18 ( Marks: 1 ) - Please choose one

Which of the following is NOT a psychological need?

► Need for affection

► Need for food

► Need for water

► Need for sleep

Question No: 19 ( Marks: 1 ) - Please choose one

Which of the following is an opportunity in an organization?

► Competitors developing new products

► The relaxation or abolition of international tariffs

► New machinery or equipment

► Lack of computing expertise

Question No: 20 ( Marks: 1 ) - Please choose one

In which of the following research technique data is not analyzed statistically?

► Qualitative

► Quantitative

► Operational

► Functional

Question No: 21 ( Marks: 1 ) - Please choose one

What does RFP stand for?

► Request for proposal

► Response for price

► Response for product

► Request for promotion

Question No: 22 ( Marks: 1 ) - Please choose one

The Cargo business covers which of the following decisions under the marketing mix strategy?

► Product

► Price

► Placement

► Promotional

Question No: 23 ( Marks: 1 ) - Please choose one

In which section of the marketing plan you would find the detailed information about the marketing environment, market trends, customers and competitors?

► Situation analysis

► Product/market background

► Marketing strategies

► Market analysis