Mgmt623 GDB No. 1 solution

Total Marks

2

Starting Date

Monday, November 08, 2010

Closing Date

Wednesday, November 10, 2010

A president of a company said, "Sometimes a less than top IQ is an advantage because that leader doesn't see all the problems and gets on and gets it solved. But the extremely bright leader can see so many problems that he or she never gets around to solving any of them"

Give your opinion about the comment mentioned above.

.............

Helping Material for GDB-1_MGMT623_Fall 2010 

"The difference between genius and stupidity is that genius has its limits." Albert Einstein 

There are so many examples that debunk this theory that it is hard to pick just a few. Raw intelligence is not correlated with outstanding leadership characteristics. In fact, if you drew a correlation line showing IQ on one axis and success as a leader on the other, it would not be a straight line. There is a maximum point beyond which higher IQ is actually a predictor of lower success as a leader. 

When you stop and think, the curve in Figure 1 above makes intuitive sense. At very low levels of intelligence, an individual does not have the capacity to lead others. He may be a good shipmate, but he does not have the capability to be the captain. This is because the ability to develop strategy based on external conditions is not well developed. People will not follow a leader whose visions are significantly flawed or are only vague dreams. Once a reasonable level of intelligence is present, other factors become more relevant to the level of a leader's success. However, at very high levels of intelligence, you can find leaders that are so smart they have a difficult time relating to their followers. They know the theory of sailing in minute detail, but lack the gut level ability to communicate it well to the sailors. Genius level leaders often struggle and are frustrated with the pace and level of understanding in others. This tension is evident to followers who become leery of the leader's vision and connectivity. It is the unfortunate plight of many ambitious MBA students. Once they get out into the world and get a leadership position, they are free to stun the world with their brilliant knowledge. For many of these super-intelligent students, there is a rude awakening when they find themselves leading but look around to find nobody behind them. 

The work of Daniel Goleman in developing his Emotional Intelligence theory showed that while IQ did not correlate well with leadership effectiveness, EI (Emotional Intelligence) showed a continuous positive correlation with effectiveness.1 If we look at the correlation between EI and success, it shows a different path. 

This correlation is linear because the ingredients in Emotional Intelligence create a stronger ability to lead with increasing levels. Goleman identified the parts of emotional intelligence as: 

Self Awareness 

Emotional self awareness 

Accurate self assessment 

Self confidence 

Self Management 

Self control 

Trustworthiness 

Conscientiousness 

Adaptability 

Achievement orientation 

Initiative 

Social Awareness 

Empathy 

Organizational awareness 

Service orientation 

Social Skill 

Visionary Leadership 

Influence 

Developing others 

Communications 

Change catalyst 

Conflict management 

Building bonds 

Teamwork and collaboration 

The notion that one must be highly intelligent to lead effectively is a myth. There are numerous examples that identify highly effective leaders who were only average or lower in intelligence. 

Lou Holtz has been called one of the best motivators and leaders in the history of sports. In his famous videotape Do Right2 he admits in his typical humorous style that he was very low on the intelligence scale. First he revealed that when he graduated from High School he ranked 234 out of a class of 278. 

He said, "That didn't bother me, but it did upset me when the principal said it was a rather ****** class overall." 

He recalls the guidance counselor asking him if he was going to work in the foundry or the steel mill. He told her he was going to go to Kent State University. She shot back that he didn't have the academic ability to succeed and predicted he would flunk out. 

He said, "You don't think I'm very smart do you?" 

Her response was imprinted on his mind for the rest of his life. She said, "Lou Holtz, a lot of people don't know what's going on, but you don't even suspect anything's going on." 

With less than average intelligence, he was able to rack up a winning record before retiring that would make any leader proud. He took over six college teams in his career: The College of William & Mary, North Carolina, Minnesota, Arkansas, Notre Dame, and South Carolina. He never inherited a team with a winning record. He never failed to take that team to a bowl game by the second year at the latest. It was not intelligence that brought about the change; it was the other ingredients in leadership. His philosophy of leadership was disarmingly simple. It had only three rules: 

1. Do what is right 

2. Do the best you can 

3. Treat others as you would like to be treated 

Doing right things and avoiding wrong things enhances one's self-image. This is the most basic rule for behaving in an ethical manner. Ethical leadership can be boiled down to two words: Do Right. 

Doing the best you can simply means not settling for less than the best a person is capable of doing, and that includes the leader as well. If a leader does the best he or she can and demands that much from everyone else, it really covers the motivational aspects of the job. 

Lou's final rule is simply the Golden Rule. If we hold others with the same esteem we hold ourselves, then they will recognize that and respond in kind. Imagine a world where a leader actually followed the Golden Rule at all times. Nearly all of the problems with low morale and dissatisfaction would vanish. 

I actually have trouble with the Golden Rule if we take it literally. The conundrum is that other people might not want me to treat them like I would like to be treated. That sounds convoluted, but it is basically sound. Imagine I am a kind of person who loves to churn out work. I like to get up very early in the morning and get 4 hours of work done before most people get out of bed. I heap work on myself because getting things accomplished makes me feel fulfilled. If I dump piles of work on top of other people because that's how I would like to be treated, they are not going to be pleased. 

We could modify the Golden Rule to read "Treat others like they would like to be treated," but that doesn't work either. Imagine trying to follow that rule in the real world. A leader would instantly go broke by giving workers huge sums of money, lots of vacation time, and cushy offices. No, you can't always treat people they way they want to be treated. So, how do we work with Lou Holtz's third rule? It's simple: Treat people the right way. Of course, we now have to define what that means. Much of this book deals with how to treat people the right way. 

Most of my students start out thinking it is best to treat everyone the same. That is clearly defensible from a discrimination standpoint, but is this the best policy? I think not. Here we run into a major problem. Some sailors really enjoy manning Crow's Nest and scanning the water for hazards. For them it is a special treat and an honor. Others can become deathly sick due to the extreme movement and the height. The first thing to recognize is that treating people right does not mean treating everyone the same way. 

As long as we focus on the intent of Lou Holtz's three points, they make a great philosophy of leadership. It has worked for him over several decades, and it can work for you if you choose to follow his specific formula. Regardless, Lou's rules demonstrate how a simple and logical set of rules can streamline the complex business of leadership and make it possible for the masses to access the "magic." The complexity of day-to-day leadership decisions can always be boiled into these three behaviors, so the formula can deal with complexity even though it is simple. You do not need to be brilliant to be a good leader. Leadership need not be difficult or complex to be effective. This theme will be repeated numerous times in this book. 

Another example relating to intelligence is John Chambers, CEO of Cisco. John has been hailed as the best boss in America. People who have been lucky enough to work at Cisco have had the pleasure of riding a modern corporate 

success to personal wealth. In an interview with Diane Sawyer for ABC's 20/20, John admits that he nearly flunked out of grade school because he couldn't keep up with the work.3 He had dyslexia and was slower than other students to comprehend the assignments. Most people considered him the dunce of the class, yet John went on to become a billionaire and one of the most successful corporate leaders of our time. I love how he puts the issue of leadership into simple terms during his interview: 

I basically take things as they are. Life is not very complex. I am just impatient about my vision. -John Chambers 

Note the disarming simplicity of this philosophy. Of course the philosophy is only the start. John translates his passion into the hearts and minds of his employees through countless actions and rules for himself and his key leaders that he follows religiously. John understands the value of consistency and is expert at reinforcing candor. Once he gets on a theme about his own behaviors, he never, ever, waivers from that path. Whether it means sitting in a cubicle rather than a plush office or flying coach, he models his values for all to see every day. He also models exceptional transparency on a daily basis with all his stakeholders. 

On the other side of the scale is Bill Clinton. As a 1968 Rhodes Scholar at Oxford University and graduate of Yale Law School, he demonstrated his incredible intelligence.4 Many people see him as a great leader. However, he certainly did not carve out the leadership moral high ground for our nation when he publicly forgot the meaning of the word "is" and became only the second president in the history of our nation to be impeached. His leadership could be put into question, not because of his IQ, but because he was arrogant enough to believe he could trick the American people into believing a lie. He might have even pulled it off, if it were not for the stain on a particular blue dress. The tragedy is that even when he was caught in the lie, he continued to deny it publicly and attempted to excuse the whole mess as just a temporary lapse in judgment. He modeled the opposite of candor and transparency. The Congress and the American people would not buy it. 

So the first myth, that good leadership means being highly intelligent does not seem to hold in many cases. Of course, people of extremely low intelligence do not make good leaders because they don't have the capacity. Beyond that, we should not try to paint a strong correlation between exceptional leadership and level of intelligence. A reasonably strong mind is all that is required for greatness.

Mgmt627 GDB No. 1 solution

Economic Feasibility involves the feasibility of the proposed project to generate economic benefits.It is said that "even when a project is non-profit in nature, economic feasibility is critical."

Evaluate the above statement with an example.

..

As we know that econocmic feasiblity is used to analyze the cost benifits, risk analysis and the revenue that will be generated from the project.

The non profit project also requires the cost and risk analysis. for example: ABC is a non profit organization, it has a project of construction of a school for poor childs. the project requires the cost benifit analysis in term of that what will be the operation costs, how much will be the wages, which equipments will be required, what kind of benifits the society will have from it and how much time the project will be completed. all of these facts are related to economic feasibility.

......

Another:

Following are some characteristics of organizational structures. Identify whether it is Mechanistic or Organic, also justify it with a valid reason.

Serial No.
Structure's Characteristics
Options
Right Answer
Reason

1
Extensive use of policy & Standard
working Procedures
Mechanistic/Organic

2.
Right to manage tasks is delegated.
Mostly communication is lateral
Mechanistic/Organic

3.
Persistence on devotion to the concern and respect to superiors as a condition of membership. 
Mechanistic/Organic

4.
Information and suggestions rather than commands and decisions.
Mechanistic/Organic

The answer can be drive from Lecture No. 14, Page no. 44 of the handouts

STA630 Assignment No.1 solution-2

Effective managers always make sound and effective decisions on the basis of scientific research. Scientific research focuses on solving problems in a step by step, logical and organized manner (i.e. Identifying problem, Gathering data, analyzing it & drawing a conclusion). Scientific research conducted in a proper manner always produces repeatable and comparable research findings. Hallmarks of scientific research are as follows:
• Purposiveness
• Rigor
• Testability
• Replicability
• Precision and confidence
• Objectivity
• Generalizibility
• Parsimony

As for the given case, the research has a clear purpose (i.e. to pinpoint the problem / internal issues that are affecting the customer base).

The researchers and consultants carried out the research in a Rigorous manner (i.e. the researchers developed a theoretical base & collected relevant detailed information from a carefully picked sample of 25 employees and 100 customers).

The research mentioned in the case is Replicable and generalizable to other similar situation in same / different organizations.

The management of the company is confident to have 90% precision (which is very close to accuracy) in the research.

The research is being conducted by and independent consultants firm. Furthermore, the researches (employees and customers) are being conducted parallel to each other by independent researchers, which eliminates / reduces the chances of biasness to the minimum level.

The research is conducted in a parsimonious manner.

..............

Another:

This is not the solution you have to write points according to given case.

 

The Hallmarks of Scientific Research

 

PURPOSIVENESS:

 

: SHOULD HAVE DEFINITE AIM

 

It has to start with a definite aim or purpose.

 

The focus is on increasing employee commitment.

 

Increase employee commitment will translate into less turnover, less absenteeism and increased performance levels.

 

Thus it has a purposive focus.

 

  

REFLECT RIGOR

 

REFLECT RIGOR: SHOW CAREFULNESS, SCRUPULOUSNESS & DEGREE OF

 

EXACTITUDE IN RESEARCH INVESTIGATIONS

 

A good theoretical base and sound methodological design would add rigor to the purposive study.

 

Rigor adds carefulness, scrupulousness and the degree of exactitude in research.

 

Example:

 

A manager asks 10-12 employees how to increase the level of commitment. If solely on the basis of their responses the manager reaches several conclusions on how employee commitment can be increases, the whole approach to the investigation would be unscientific. It would lack rigor for the following reasons

 

TESTABILITY

 

TESTABILITY: CAN BE TESTED BY APPLICATION OF CERTAIN STATISTICAL

 

TESTS TO COLLECTED DATA

 

After random selection manager and researcher develops certain hypothesis on how manager employee commitment can be enhanced, then these can be tested by applying certain statistical tests to the data collected for the purpose.

  

REPLICABILITY

 

REPLICABILITY: SHOULD PROVIDE SAME RESULTS IF TESTS ARE

 

REPEATED IN OTHER SIMILAR CIRCUMSTANCES

 

It means that it can be used again if similar circumstances prevail.

  

Example:

 

The study concludes that participation in decision making is one of the most important factors that influences the commitment, we will place more faith and credence in these finding and apply in similar situations. To the extent that this does happen, we will gain confidence in the scientific nature of our research

  

 

PRECISION AND

 

PRECISION AND CONFIDENCE: HAVE ACCEPTABLE DEGREE OF

 

ACCURACY AND PROBABILITY OF APPLICATION TO THE WHOLE

 

Precision refers to the closeness of the findings to "reality" based on a sample.

 

It reflects the degree of accuracy and exactitude of the results of the sample.

 

Example: If a supervisor estimated the number of production days lost during the year due to absenteeism at between 30 and 40, as against the actual of 35, the precision of my estimation more favorably than if he has indicated that the loss of production days was somewhere between 20 and 50.

 

 

OBJECTIVITY

 

OBJECTIVITY: BASED ON FACTS AND NOT ON SUBJECTIVE OR EMOTIONAL

 

VALUES

 

The conclusions drawn through the interpretation of the results of data analysis should be objective; that is, they should be based on the facts of the findings derived from actual data, and not on our subjective or emotional values.

 

 

Example: If we had a hypothesis that stated that greater participation in decision making will increase organizational commitment and this was not supported by the results, it makes no sense if the researcher continues to argue that increased opportunities for employee participation would still help

 

 

GENERALIZABILITY

 

GENERALIZABILITY: HAVE SCOPE OF APPLICATION TO OTHER SETTINGS

 

It refers to the scope of applicability of the research findings in one organization setting to other settings.

 

Example: If a researcher's findings that participation in decision making enhances organizational commitment are found to be true in a variety of manufacturing, industrial and service organizations, and not merely in the particular organization studied by the researcher, then the generalizability of the findings to other organizational settings in enhanced. The more generalizable the research, the greater its usefulness and value.

 

 

PARSIMONY

 

PARSIMONY: SIMPLICITY IN EXPLAINING THE PHENOMENA THAT OCCUR

 

AND IN GENERATING SOLUTIONS FOR THE PROBLEMS

 

Simplicity in explaining the phenomenon or problems that occur, and in generating solutions for the problems, is always preferred to complex research frameworks that consider an unmanageable number of factors.

Mkt501 Quiz No. 1

Question # 1 of 15 ( Start time: 05:17:55 AM ) Total Marks: 1 
Which of the following BEST describes the definition of marketing mix? 
Select correct option: 

The way business distribute the products in the market 
The way product are arranged in the stores 
The way product is priced 
The way business elements are combined to meet the needs of customers 

Question # 2 of 15 ( Start time: 05:18:01 AM ) Total Marks: 1 
The consumer's estimate of the product's overall capacity to satisfy his or her needs is called: 
Select correct option: 

Product Cost
Product Value
Product need
Product Satisfaction

Question # 3 of 15 ( Start time: 05:18:06 AM ) Total Marks: 1 
Which of the following is an advantage that enables business to survive against its competition over a long period of time. 
Select correct option: 

Marketing advantage 
Sustainable competitive advantage 
Core competency 
Competitive advantage 

Question # 4 of 15 ( Start time: 05:18:21 AM ) Total Marks: 1 
Which of the following market dominance strategy involves less risk of competitive attacks? 
Select correct option: 

Challengers
Leaders
Followers
Nichers

Question # 5 of 15 ( Start time: 05:18:58 AM ) Total Marks: 1 
Which of the following is the period when sales fall off and profits drop? 
Select correct option: 

Introduction
Growth
Maturity
Decline

Question # 6 of 15 ( Start time: 05:19:06 AM ) Total Marks: 1 
Retailers are considered under which of the following environment? 
Select correct option: 

Broad 
Weak 
Task 
Competitive 

Question # 7 of 15 ( Start time: 05:19:12 AM ) Total Marks: 1 
A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? 
Select correct option: 

Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy

Question # 8 of 15 ( Start time: 05:19:26 AM ) Total Marks: 1 
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? 
Select correct option: 

Consumer markets 
Business markets 
Global markets 
Government markets 

Question # 9 of 15 ( Start time: 05:19:32 AM ) Total Marks: 1 
Pictures and specification of product are added in which of the following part of the marketing plan? 
Select correct option: 

Financial summary 
Executive summary 
Situation analysis
Appendix

Question # 10 of 15 ( Start time: 05:19:38 AM ) Total Marks: 1 
Which of the following emphasizes on profit margins rather than revenue? 
Select correct option: 

Market leader 
Market challenger 
Market nicher 
Market follower 

Question # 11 of 15 ( Start time: 05:19:55 AM ) Total Marks: 1 
Which of the following is TRUE about marketing concept? 
Select correct option: 

The customer is always right 
Business is about making money 
Sell, sell, and sell 
Keep prices low 

Question # 12 of 15 ( Start time: 05:20:01 AM ) Total Marks: 1 
A product is showing rapidly rising sales and profits are also high. Identify the product is at: 
Select correct option: 

Introduction stage
Growth stage
Maturity stage
Decline stage

Question # 13 of 15 ( Start time: 05:20:08 AM ) Total Marks: 1 
Which of the following is the period when sales become very low and profits drop? 
Select correct option: 

Introduction 
Growth 
Maturity 
Decline 

Question # 14 of 15 ( Start time: 05:20:15 AM ) Total Marks: 1 
Identify the strategy that deals with the rate of new product development. 
Select correct option: 

Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy 

Question # 15 of 15 ( Start time: 05:20:22 AM ) Total Marks: 1 
Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. 
Select correct option: 

Followers 
Challengers 
Leaders 
Nichers

Question # 1 of 15 ( Start time: 05:24:49 AM ) Total Marks: 1 
Which of the following can be used to improve the customer's viewpoint about firm's products and services? 
Select correct option: 

Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform

Question # 2 of 15 ( Start time: 05:24:56 AM ) Total Marks: 1 
Which of the following is the period when sales become very low and profits drop? 
Select correct option: 

Introduction 
Growth 
Maturity 
Decline 

Question # 3 of 15 ( Start time: 05:25:01 AM ) Total Marks: 1 
Pictures and specification of product are added in which of the following part of the marketing plan? 
Select correct option: 

Financial summary 
Executive summary 
Situation analysis
Appendix

Question # 4 of 15 ( Start time: 05:25:07 AM ) Total Marks: 1 
All of the following are the examples of unsought goods EXCEPT: 
Select correct option: 

Course books
Encyclopedia 
Funeral plots 
Insurance policy 

Question # 5 of 15 ( Start time: 05:25:14 AM ) Total Marks: 1 
Which of the following tells about the details of the plan? 
Select correct option: 

Title page 
Market analysis 
Marketing strategy 
Executive summary 

Question # 6 of 15 ( Start time: 05:25:20 AM ) Total Marks: 1 
When any customer does not fully likes the product or talks in favor of the product, it is known as: 
Select correct option: 

Bad – mouth 
Word of mouth 
Bad impression 
Unfavorable products 

Question # 7 of 15 ( Start time: 05:25:28 AM ) Total Marks: 1 
Tight cost control is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 8 of 15 ( Start time: 05:25:34 AM ) Total Marks: 1 
Which of the following is an advantage that enables business to survive against its competition over a long period of time. 
Select correct option: 

Marketing advantage 
Sustainable competitive advantage 
Core competency 
Competitive advantage 

Question # 9 of 15 ( Start time: 05:25:42 AM ) Total Marks: 1 
The _____ is the central instrument for directing and coordinating the marketing effort. 
Select correct option: 

Business plan
Production plan
Market plan
Selling plan

Question # 10 of 15 ( Start time: 05:25:49 AM ) Total Marks: 1 
ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. 
Select correct option: 

Place 
Price 
Promotion 
Product 

Question # 11 of 15 ( Start time: 05:25:55 AM ) Total Marks: 1 
The loyalty marketing focuses on establishing long term relationship between: 
Select correct option: 

Company and retailer 
Retailer and customer 
Retailer and consumer 
Company and customer 

Question # 12 of 15 ( Start time: 05:26:00 AM ) Total Marks: 1 
All of the following are the examples of controllable factorsEXCEPT: 
Select correct option: 

Line of business 
Corporate culture 
Overall objectives of organizations 
Competition in the market 

Question # 13 of 15 ( Start time: 05:26:06 AM ) Total Marks: 1 
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. 
Select correct option: 

Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget

Question # 14 of 15 ( Start time: 05:26:21 AM ) Total Marks: 1 
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. 
Select correct option: 

Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences 
Foreign imports

Question # 15 of 15 ( Start time: 05:26:27 AM ) Total Marks: 1 
Which of the following is usually the target of a market challenger? 
Select correct option: 

Market nicher
Market leader
Market follower
Market segment

Question # 1 of 15 ( Start time: 05:31:07 AM ) Total Marks: 1 
Market –oriented firms focus on: 
Select correct option: 

Retailers
Distributors
Customers
Wholesalers

Question # 2 of 15 ( Start time: 05:31:13 AM ) Total Marks: 1 
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? 
Select correct option: 

Consumer markets 
Business markets 
Global markets 
Government markets 

Question # 3 of 15 ( Start time: 05:31:20 AM ) Total Marks: 1 
Core competency guides a firm recombining its abilities in response to demands from the: 
Select correct option: 

Retailer 
Wholesaler 
Environment 
Supplier 

Question # 4 of 15 ( Start time: 05:31:27 AM ) Total Marks: 1 
Pictures and specification of product are added in which of the following part of the marketing plan? 
Select correct option: 

Financial summary 
Executive summary 
Situation analysis
Appendix

Question # 5 of 15 ( Start time: 05:31:33 AM ) Total Marks: 1 
Which of the following can be used to improve the customer's viewpoint about firm's products and services? 
Select correct option: 

Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform

Question # 6 of 15 ( Start time: 05:31:39 AM ) Total Marks: 1 
Which of the following is NOT included in product decisions? 
Select correct option: 

Styling
Brand name
Warehousing
Packaging 

Question # 7 of 15 ( Start time: 05:31:45 AM ) Total Marks: 1 
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? 
Select correct option: 

Product 
Price 
Place 
Promotion 

Question # 8 of 15 ( Start time: 05:33:04 AM ) Total Marks: 1 
Which of the following is NOT a force in the macro environment? 
Select correct option: 

Cultural
Political
Economic
Supplier

Question # 9 of 15 ( Start time: 05:33:10 AM ) Total Marks: 1 
In which stage of the product life cycle does a product reach its peak sales? 
Select correct option: 

Introduction
Growth
Maturity
Decline 

Question # 10 of 15 ( Start time: 05:33:16 AM ) Total Marks: 1 
Additional cost is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 11 of 15 ( Start time: 05:33:23 AM ) Total Marks: 1 
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. 
Select correct option: 

Specialty
Convenience
Unsought 
Augmented

Question # 12 of 15 ( Start time: 05:33:30 AM ) Total Marks: 1 
Which of the following is TRUE about marketing concept? 
Select correct option: 

The customer is always right 
Business is about making money 
Sell, sell, and sell 
Keep prices low 

Question # 13 of 15 ( Start time: 05:33:36 AM ) Total Marks: 1 
Insurance service would BEST be described as which kind of a product? 
Select correct option: 

Convenience 
Unsought 
Specialty 
Durable

Question # 14 of 15 ( Start time: 05:33:45 AM ) Total Marks: 1 
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. 
Select correct option: 

Material and parts
Consumer products
Industrial products
Capital items

Question # 15 of 15 ( Start time: 05:33:52 AM ) Total Marks: 1 
Which of the following is NOT a purpose of a marketing plan? 
Select correct option: 

It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control

Question # 1 of 15 ( Start time: 05:37:55 AM ) Total Marks: 1 
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. 
Select correct option: 

Material and parts
Consumer products
Industrial products
Capital items

Question # 2 of 15 ( Start time: 05:38:00 AM ) Total Marks: 1 
Which of the following is NOT included in product decisions? 
Select correct option: 

Styling
Brand name
Warehousing
Packaging 

Question # 3 of 15 ( Start time: 05:38:06 AM ) Total Marks: 1 
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. 
Select correct option: 

Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences 
Foreign imports

Question # 4 of 15 ( Start time: 05:38:12 AM ) Total Marks: 1 
The marketing plan should open with a brief summary of the main goals and recommendations. This is called: 
Select correct option: 

Business analysis 
Situation analysis 
Executive summary 
Mission statement 

Question # 5 of 15 ( Start time: 05:38:28 AM ) Total Marks: 1 
Insurance service would BEST be described as which kind of a product? 
Select correct option: 

Convenience 
Unsought 
Specialty 
Durable

Question # 6 of 15 ( Start time: 05:38:34 AM ) Total Marks: 1 
The _____ is the central instrument for directing and coordinating the marketing effort. 
Select correct option: 

Business plan
Production plan
Market plan
Selling plan

Question # 7 of 15 ( Start time: 05:38:39 AM ) Total Marks: 1 
Which of the following firms emphasis on product's benefits to the customers rather than on product attributes. 
Select correct option: 

Product oriented
Market oriented
Sales oriented
Production oriented

Question # 8 of 15 ( Start time: 05:39:48 AM ) Total Marks: 1 
Which of the following is Not a component of a marketing plan? 
Select correct option: 

Marketing advantages 
Environmental analysis 
Executive summary 
Marketing implementation 

Question # 9 of 15 ( Start time: 05:40:04 AM ) Total Marks: 1 
Which of the following is NOT a type of vertical integration? 
Select correct option: 

Unbalanced vertical integration 
Balanced vertical integration 
Forward vertical integration 
Backward vertical integration 

Question # 10 of 15 ( Start time: 05:40:11 AM ) Total Marks: 1 
Which of the following is an advantage that enables business to survive against its competition over a long period of time. 
Select correct option: 

Marketing advantage 
Sustainable competitive advantage 
Core competency 
Competitive advantage 

Question # 11 of 15 ( Start time: 05:40:18 AM ) Total Marks: 1 
Identify the strategy that deals with the rate of new product development. 
Select correct option: 

Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy 

Question # 12 of 15 ( Start time: 05:40:24 AM ) Total Marks: 1 
Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? 
Select correct option: 

Product 
Price 
Promotion 
Place 

Question # 13 of 15 ( Start time: 05:40:40 AM ) Total Marks: 1 
The consumer products and services with unique characteristics or brand identification for which a significant ***** of buyers is willing to make a special purchase effort are called: 
Select correct option: 

Industrial products
Specialty products
Unsought products
Shopping products

Question # 14 of 15 ( Start time: 05:40:47 AM ) Total Marks: 1 
Among the various elements, the brand name, belongs to which of the following? 
Select correct option: 

Core product 
Actual product 
Augmented product
Specialty product

Question # 15 of 15 ( Start time: 05:40:54 AM ) Total Marks: 1 
Which of the following BEST describes the definition of marketing mix? 
Select correct option: 

The way business distribute the products in the market 
The way product are arranged in the stores 
The way product is priced 
The way business elements are combined to meet the needs of customers

Question # 1 of 15 ( Start time: 05:44:11 AM ) Total Marks: 1 
Which of the following is also called an Export market? 
Select correct option: 

Consumer market 
Business market 
Global market 
Government market 

Question # 2 of 15 ( Start time: 05:44:17 AM ) Total Marks: 1 
Insurance service would BEST be described as which kind of a product? 
Select correct option: 

Convenience 
Unsought 
Specialty 
Durable

Question # 3 of 15 ( Start time: 05:44:22 AM ) Total Marks: 1 
Which of the following is a controllable factor for marketers? 
Select correct option: 

Competition 
Technology 
Corporate culture 
Economy 

Question # 4 of 15 ( Start time: 05:45:13 AM ) Total Marks: 1 
The consumer products and services with unique characteristics or brand identification for which a significant ***** of buyers is willing to make a special purchase effort are called: 
Select correct option: 

Industrial products
Specialty products
Unsought products
Shopping products

Question # 5 of 15 ( Start time: 05:45:20 AM ) Total Marks: 1 
Relationship marketing is also known as: 
Select correct option: 

Brand marketing
Value marketing
Loyalty marketing
Experiential marketing 

Question # 6 of 15 ( Start time: 05:45:26 AM ) Total Marks: 1 
Which of the following aggressive strategy is without direction? 
Select correct option: 

Reactor
Analyzer 
Defender 
Prospector 

Question # 7 of 15 ( Start time: 05:45:33 AM ) Total Marks: 1 
Which of the following represent the companies which prefer to follow rather than challenge? 
Select correct option: 

Market challenger 
Market follower 
Market nicher 
Market leader 

Question # 8 of 15 ( Start time: 05:45:42 AM ) Total Marks: 1 
The marketing plan should open with a brief summary of the main goals and recommendations. This is called: 
Select correct option: 

Business analysis 
Situation analysis 
Executive summary 
Mission statement 

Question # 9 of 15 ( Start time: 05:45:48 AM ) Total Marks: 1 
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? 
Select correct option: 

Product 
Price 
Place 
Promotion 

Question # 10 of 15 ( Start time: 05:45:56 AM ) Total Marks: 1 
Which of the following can be used to improve the customer's viewpoint about firm's products and services? 
Select correct option: 

Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform

Question # 11 of 15 ( Start time: 05:46:02 AM ) Total Marks: 1 
The _____ is the central instrument for directing and coordinating the marketing effort. 
Select correct option: 

Business plan
Production plan
Market plan
Selling plan

Question # 12 of 15 ( Start time: 05:46:08 AM ) Total Marks: 1 
The loyalty marketing focuses on establishing long term relationship between: 
Select correct option: 

Company and retailer 
Retailer and customer 
Retailer and consumer 
Company and customer 

Question # 13 of 15 ( Start time: 05:46:13 AM ) Total Marks: 1 
Which of the following is usually the target of a market challenger? 
Select correct option: 

Market nicher
Market leader
Market follower
Market segment

Question # 14 of 15 ( Start time: 05:46:20 AM ) Total Marks: 1 
Pictures and specification of product are added in which of the following part of the marketing plan? 
Select correct option: 

Financial summary 
Executive summary 
Situation analysis
Appendix

Question # 15 of 15 ( Start time: 05:46:26 AM ) Total Marks: 1 
Tight cost control is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1 
Which of the following is included in task environment? 
Select correct option: 

Economy
Technology 
Media
Promotion

Question # 2 of 15 ( Start time: 04:56:56 AM ) Total Marks: 1 
Tight cost control is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1 
Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. 
Select correct option: 

Followers 
Challengers 
Leaders 
Nichers 

Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1 
Financial summary of a marketing plan includes all EXCEPT: 
Select correct option: 

Pro-forma income statement 
Month-by-month agenda 
Breakeven analysis 
Assumptions

Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1 
The loyalty marketing focuses on establishing long term relationship between: 
Select correct option: 

Company and retailer 
Retailer and customer 
Retailer and consumer 
Company and customer 

Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1 
Which of the following are called value maximizers? 
Select correct option: 

Sellers 
Customers 
Marketers 
Manufacturers 

Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1 
Which of the following aggressive strategy is without direction? 
Select correct option: 

Reactor
Analyzer 
Defender 
Prospector 

Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1 
The _____ is the central instrument for directing and coordinating the marketing effort. 
Select correct option: 

Business plan
Production plan
Market plan
Selling plan

Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1 
Which of the following can be used to improve the customer's viewpoint about firm's products and services? 
Select correct option: 

Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform

Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1 
Which of the following is NOT a part of financial summary? 
Select correct option: 

Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis

Question # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1 
Which of the following is Not a component of a marketing plan? 
Select correct option: 

Marketing advantages 
Environmental analysis 
Executive summary 
Marketing implementation 

Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1 
Which of the following market dominance strategy involves less risk of competitive attacks? 
Select correct option: 

Challengers
Leaders
Followers
Nichers

Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1 
Pictures and specification of product are added in which of the following part of the marketing plan? 
Select correct option: 

Financial summary 
Executive summary 
Situation analysis
Appendix

Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1 
Which of the following is NOT included in product decisions? 
Select correct option: 

Styling
Brand name
Warehousing
Packaging 

Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1 
Insurance service would BEST be described as which kind of a product? 
Select correct option: 

Convenience 
Unsought 
Specialty 
Durable

Question # 1 of 15 ( Start time: 05:49:51 AM ) Total Marks: 1 
The growth stage of a product life cycle is associated with: 
Select correct option: 

Rapidly rising sales 
Low sales 
Declining sales 
Low profit 

Question # 2 of 15 ( Start time: 05:49:57 AM ) Total Marks: 1 
Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer's complaint? 
Select correct option: 

Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis 

Question # 3 of 15 ( Start time: 05:50:39 AM ) Total Marks: 1 
Which of the following is the period when sales become very low and profits drop? 
Select correct option: 

Introduction 
Growth 
Maturity 
Decline 

Question # 4 of 15 ( Start time: 05:50:46 AM ) Total Marks: 1 
Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? 
Select correct option: 

Marketing mix 
Promotion mix 
Offering mix 
Product mix 

Question # 5 of 15 ( Start time: 05:51:24 AM ) Total Marks: 1 
Which of the following is an advantage that enables business to survive against its competition over a long period of time. 
Select correct option: 

Marketing advantage 
Sustainable competitive advantage 
Core competency 
Competitive advantage 

Question # 6 of 15 ( Start time: 05:51:30 AM ) Total Marks: 1 
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____. 
Select correct option: 

Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget

Question # 7 of 15 ( Start time: 05:51:37 AM ) Total Marks: 1 
The _____ is the central instrument for directing and coordinating the marketing effort. 
Select correct option: 

Business plan
Production plan
Market plan
Selling plan

Question # 8 of 15 ( Start time: 05:51:43 AM ) Total Marks: 1 
A product is showing rapidly rising sales and profits are also high. Identify the product is at: 
Select correct option: 

Introduction stage
Growth stage
Maturity stage
Decline stage

Question # 9 of 15 ( Start time: 05:51:50 AM ) Total Marks: 1 
Which of the following are called value maximizers? 
Select correct option: 

Sellers 
Customers 
Marketers 
Manufacturers 

Question # 10 of 15 ( Start time: 05:51:56 AM ) Total Marks: 1 
Relationship marketing is also known as: 
Select correct option: 

Brand marketing
Value marketing
Loyalty marketing
Experiential marketing 

Question # 11 of 15 ( Start time: 05:52:02 AM ) Total Marks: 1 
Which of the following is included in task environment? 
Select correct option: 

Economy
Technology 
Media
Promotion

Question # 12 of 15 ( Start time: 05:52:10 AM ) Total Marks: 1 
Retailers are considered under which of the following environment? 
Select correct option: 

Broad 
Weak 
Task 
Competitive 

Question # 13 of 15 ( Start time: 05:52:16 AM ) Total Marks: 1 
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. 
Select correct option: 

Specialty
Convenience
Unsought 
Augmented

Question # 14 of 15 ( Start time: 05:52:22 AM ) Total Marks: 1 
Which of the following is NOT a force in the macro environment? 
Select correct option: 

Cultural
Political
Economic
Supplier

Question # 15 of 15 ( Start time: 05:52:28 AM ) Total Marks: 1 
Among the various elements, the brand name, belongs to which of the following? 
Select correct option: 

Core product 
Actual product 
Augmented product
Specialty product

Question # 1 of 15 ( Start time: 05:56:19 AM ) Total Marks: 1 
Which of the following is also called an Export market? 
Select correct option: 

Consumer market 
Business market 
Global market 
Government market 

Question # 2 of 15 ( Start time: 05:56:26 AM ) Total Marks: 1 
Tight cost control is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 3 of 15 ( Start time: 05:56:31 AM ) Total Marks: 1 
Pictures and specification of product are added in which of the following part of the marketing plan? 
Select correct option: 

Financial summary 
Executive summary 
Situation analysis
Appendix

Question # 4 of 15 ( Start time: 05:56:37 AM ) Total Marks: 1 
Which of the following is Not a component of a marketing plan? 
Select correct option: 

Marketing advantages 
Environmental analysis 
Executive summary 
Marketing implementation 

Question # 5 of 15 ( Start time: 05:56:43 AM ) Total Marks: 1 
All of the following are the examples of controllable factorsEXCEPT: 
Select correct option: 

Line of business 
Corporate culture 
Overall objectives of organizations 
Competition in the market 

Question # 6 of 15 ( Start time: 05:56:50 AM ) Total Marks: 1 
Which of the following is usually the target of a market challenger? 
Select correct option: 

Market nicher
Market leader
Market follower
Market segment

Question # 7 of 15 ( Start time: 05:56:57 AM ) Total Marks: 1 
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. 
Select correct option: 

Specialty
Convenience
Unsought 
Augmented

Question # 8 of 15 ( Start time: 05:57:04 AM ) Total Marks: 1 
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? 
Select correct option: 

Product
Pricing
Promotion
Distribution

Question # 9 of 15 ( Start time: 05:57:35 AM ) Total Marks: 1 
Insurance service would BEST be described as which kind of a product? 
Select correct option: 

Convenience 
Unsought 
Specialty 
Durable

Question # 10 of 15 ( Start time: 05:57:42 AM ) Total Marks: 1 
All of the following are the examples of unsought goods EXCEPT: 
Select correct option: 

Course books
Encyclopedia 
Funeral plots 
Insurance policy 

Question # 11 of 15 ( Start time: 05:57:48 AM ) Total Marks: 1 
Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? 
Select correct option: 

Product 
Price 
Promotion 
Place 

Question # 12 of 15 ( Start time: 05:57:56 AM ) Total Marks: 1 
Among the various elements, the brand name, belongs to which of the following? 
Select correct option: 

Core product 
Actual product 
Augmented product
Specialty product

Question # 13 of 15 ( Start time: 05:58:03 AM ) Total Marks: 1 
The decisions regarding bundling of a product are related to: 
Select correct option: 

Product 
Price 
Distribution 
Promotion 

Question # 14 of 15 ( Start time: 05:58:10 AM ) Total Marks: 1 
In which stage of the product life cycle does a product reach its peak sales? 
Select correct option: 

Introduction
Growth
Maturity
Decline 

Question # 15 of 15 ( Start time: 05:58:16 AM ) Total Marks: 1 
A customer requirement about any product in which he/ she needs to avail core features in that product, is called: 
Select correct option: 

Real need 
Stated need 
Unstated need 
Delighted need

Question # 1 of 15 ( Start time: 06:03:24 AM ) Total Marks: 1 
Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? 
Select correct option: 

Marketing mix 
Promotion mix 
Offering mix 
Product mix 

Question # 2 of 15 ( Start time: 06:03:38 AM ) Total Marks: 1 
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? 
Select correct option: 

Product
Pricing
Promotion
Distribution

Question # 3 of 15 ( Start time: 06:03:45 AM ) Total Marks: 1 
The loyalty marketing focuses on establishing long term relationship between: 
Select correct option: 

Company and retailer 
Retailer and customer 
Retailer and consumer 
Company and customer 

Question # 4 of 15 ( Start time: 06:03:50 AM ) Total Marks: 1 
When any customer does not fully likes the product or talks in favor of the product, it is known as: 
Select correct option: 

Bad – mouth 
Word of mouth 
Bad impression 
Unfavorable products 

Question # 5 of 15 ( Start time: 06:03:59 AM ) Total Marks: 1 
Which of the following represent the companies which prefer to follow rather than challenge? 
Select correct option: 

Market challenger 
Market follower 
Market nicher 
Market leader 

Question # 6 of 15 ( Start time: 06:04:06 AM ) Total Marks: 1 
Which of the following BEST describes the definition of marketing mix? 
Select correct option: 

The way business distribute the products in the market 
The way product are arranged in the stores 
The way product is priced 
The way business elements are combined to meet the needs of customers 

Question # 7 of 15 ( Start time: 06:04:12 AM ) Total Marks: 1 
Which of the following is TRUE about marketing concept? 
Select correct option: 

The customer is always right 
Business is about making money 
Sell, sell, and sell 
Keep prices low 

Question # 8 of 15 ( Start time: 06:04:18 AM ) Total Marks: 1 
Which of the following emphasizes on profit margins rather than revenue? 
Select correct option: 

Market leader 
Market challenger 
Market nicher 
Market follower 

Question # 9 of 15 ( Start time: 06:04:25 AM ) Total Marks: 1 
In the _____, the firm faces a trade-off between high market share and high current profit. 
Select correct option: 

Introduction stage
Growth stage
Maturity stage
Decline stage

Question # 10 of 15 ( Start time: 06:04:46 AM ) Total Marks: 1 
Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? 
Select correct option: 

Distribution
Promotion
Pricing
Product


Question # 11 of 15 ( Start time: 06:06:00 AM ) Total Marks: 1 
Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, "What is the buyer really buying?" 
Select correct option: 

Augmented product
Actual product
Core benefit
Specialty product

Question # 12 of 15 ( Start time: 06:06:08 AM ) Total Marks: 1 
Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? 
Select correct option: 

Consumer markets 
Business markets 
Global markets 
Government markets 

Question # 13 of 15 ( Start time: 06:06:14 AM ) Total Marks: 1 
Which of the following is a controllable factor for marketers? 
Select correct option: 

Competition 
Technology 
Corporate culture 
Economy 

Question # 14 of 15 ( Start time: 06:06:46 AM ) Total Marks: 1 
Which of the following is the task of selecting an overall company strategy for long-run survival and growth? 
Select correct option: 

Mid-term planning 
Short-term planning 
Annual market planning 
Strategic market planning 

Question # 15 of 15 ( Start time: 06:06:53 AM ) Total Marks: 1 
Which of the following is NOT a purpose of a marketing plan? 
Select correct option: 

It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control

Question # 1 of 15 ( Start time: 06:15:05 AM ) Total Marks: 1 
Additional cost is associated with which of the following strategy? 
Select correct option: 

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy

Question # 2 of 15 ( Start time: 06:15:11 AM ) Total Marks: 1 
The decisions regarding bundling of a product are related to: 
Select correct option: 

Product 
Price 
Distribution 
Promotion 

Question # 3 of 15 ( Start time: 06:15:19 AM ) Total Marks: 1 
Which of the following is the period when sales fall off and profits drop? 
Select correct option: 

Introduction 
Growth
Maturity
Decline

Question # 4 of 15 ( Start time: 06:15:25 AM ) Total Marks: 1 
Which of the following is usually the target of a market challenger? 
Select correct option: 

Market nicher
Market leader
Market follower
Market segment

Question # 5 of 15 ( Start time: 06:15:33 AM ) Total Marks: 1 
Insurance service would BEST be described as which kind of a product? 
Select correct option: 

Convenience 
Unsought 
Specialty 
Durable

Question # 6 of 15 ( Start time: 06:15:39 AM ) Total Marks: 1 
Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? 
Select correct option: 

Distribution
Promotion
Pricing
Product

Question # 7 of 15 ( Start time: 06:15:49 AM ) Total Marks: 1 
The growth stage of a product life cycle is associated with: 
Select correct option: 

Rapidly rising sales 
Low sales 
Declining sales 
Low profit 

Question # 8 of 15 ( Start time: 06:15:56 AM ) Total Marks: 1 
Which of the following is NOT a part of financial summary? 
Select correct option: 

Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis

Question # 9 of 15 ( Start time: 06:16:11 AM ) Total Marks: 1 
A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? 
Select correct option: 

Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy

Question # 10 of 15 ( Start time: 06:16:30 AM ) Total Marks: 1 
Which of the following tells about the details of the plan? 
Select correct option: 

Title page 
Market analysis 
Marketing strategy 
Executive summary 

Question # 11 of 15 ( Start time: 06:16:37 AM ) Total Marks: 1 
Which of the following emphasizes on profit margins rather than revenue? 
Select correct option: 

Market leader 
Market challenger 
Market nicher 
Market follower 

Question # 12 of 15 ( Start time: 06:16:43 AM ) Total Marks: 1 
Which of the following is an example of ancillary service? 
Select correct option: 

warranty 
Promotion 
Labeling 
Packaging 

Question # 13 of 15 ( Start time: 06:16:49 AM ) Total Marks: 1 
While considering the place for a product which of the following is important for customer. 
Select correct option: 

Communication 
Convenience 
Cost 
Solution 

Question # 14 of 15 ( Start time: 06:16:59 AM ) Total Marks: 1 
In term of marketing mix, a television show like Tariq Aziz show is an example of: 
Select correct option: 

Product 
Price 
Place 
Promotion 

Question # 15 of 15 ( Start time: 06:17:08 AM ) Total Marks: 1 
Which of the following is NOT a force in the macro environment? 
Select correct option: 

Cultural
Political
Economic
Supplier

Question # 1 of 15 ( Start time: 06:00:22 PM ) Total Marks: 1
Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
Select correct option:
Introduction
Growth
Maturity
Decline

Question # 2 of 15 ( Start time: 06:00:52 PM ) Total Marks: 1
Which of the following is an example of ancillary service?
Select correct option:
warranty
Promotion
Labeling
Packaging


Quiz Start Time: 06:00 PM 
Time Left 88
sec(s) 
Question # 3 of 15 ( Start time: 06:01:25 PM ) Total Marks: 1
The consumer's estimate of the product's overall capacity to satisfy his or her needs is called:
Select correct option:
Product Cost
Product Value
Product need
Product Satisfaction






Quiz Start Time: 06:00 PM 
Time Left 86
sec(s) 
Question # 4 of 15 ( Start time: 06:02:52 PM ) Total Marks: 1
Market –oriented firms focus on:
Select correct option:
Retailers
Distributors
Customers
Wholesalers

Quiz Start Time: 06:00 PM 
Time Left 90
sec(s) 
Question # 5 of 15 ( Start time: 06:03:29 PM ) Total Marks: 1
Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, "What is the buyer really buying?"
Select correct option:
Augmented product
Actual product
Core benefit
Specialty product

Quiz Start Time: 06:00 PM 
Time Left 89
sec(s) 
Question # 6 of 15 ( Start time: 06:04:00 PM ) Total Marks: 1
In term of marketing mix, a television show like Tariq Aziz show is an example of:
Select correct option:
Product
Price
Place
Promotion

Quiz Start Time: 06:00 PM 
Time Left 90
sec(s) 
Question # 7 of 15 ( Start time: 06:04:28 PM ) Total Marks: 1
Which of the following market dominance strategy involves less risk of competitive attacks?
Select correct option:
Challengers
Leaders
Followers
Nichers


Quiz Start Time: 06:00 PM 
Time Left 89
sec(s) 
Question # 8 of 15 ( Start time: 06:04:51 PM ) Total Marks: 1
Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging

Quiz Start Time: 06:00 PM 
Time Left 90
sec(s) 
Question # 9 of 15 ( Start time: 06:05:29 PM ) Total Marks: 1
Which of the following is NOT a force in the macro environment?
Select correct option:
Cultural
Political
Economic
Supplier

Quiz Start Time: 06:00 PM 
Time Left 89
sec(s) 
Question # 10 of 15 ( Start time: 06:05:48 PM ) Total Marks: 1
Which of the following is usually the target of a market challenger?
Select correct option:
Market nicher
Market leader
Market follower
Market segment

Quiz Start Time: 06:00 PM 
Time Left 90
sec(s) 
Question # 11 of 15 ( Start time: 06:06:02 PM ) Total Marks: 1
Which of the following BEST describes the definition of marketing mix?
Select correct option:
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers

Quiz Start Time: 06:00 PM 
Time Left 90
sec(s) 
Question # 12 of 15 ( Start time: 06:06:19 PM ) Total Marks: 1
The marketing plan should open with a brief summary of the main goals and recommendations. This is called:
Select correct option:
Business analysis
Situation analysis
Executive summary
Mission statement

Quiz Start Time: 06:00 PM 
Time Left 89
sec(s) 
Question # 13 of 15 ( Start time: 06:06:54 PM ) Total Marks: 1
Which one of the following BEST describes the human need?
Select correct option:
Food
French-fries
Burger
Pizza

Quiz Start Time: 06:00 PM 
Time Left 89
sec(s) 
Question # 14 of 15 ( Start time: 06:07:05 PM ) Total Marks: 1
Identify which of the following is an aggressive strategy.
Select correct option:
Intensification
Diversification
Harvesting
Vertical integration


Quiz Start Time: 06:00 PM 
Time Left 90
sec(s) 
Question # 15 of 15 ( Start time: 06:07:41 PM ) Total Marks: 1
In the _____, the firm faces a trade-off between high market share and high current profit.
Select correct option:
Introduction stage
Growth stage
Maturity stage
Decline stage