MKT501 - Marketing Management online Quiz

Which of the following is NOT a purpose of a marketing plan?
Select correct option:
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control


Charging more for a soft drink in a vending machine than in a supermarket is known as:
Select correct option:
Cost-oriented pricing
Price differentiation
Penetration pricing
Price discrimination


Which of the following is NOT an advantage of penetration pricing?
Select correct option:
It creates high stock turnover
It encourages the entry of competitors
It creates valuable word of mouth
It creates goodwill


Which of the following is NOT a type of vertical integration?
Select correct option:
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration

Which of the following refers to the development of consumer awareness about a specific product or brand in hope that they will buy the product or brand?
Select correct option:
Publicity
Advertising
Mind share
Branding


The growth stage of a product life cycle is associated with:
Select correct option:
Peak sales
Rapidly rising sales
Low sales
Declining sales


Which of the following is the function performed by channel members?
Select correct option:
Negotiating with buyers
Promotion
Information gathering
All of the given options


Which of the following are the costs that do not vary with production or sales level?
Select correct option:
Fixed cost
Variable cost
Target cost
Total cost


In which of the following companies reduce price for bulk purchases?
Select correct option:
Seasonal discount
Trade discount
Quantity discount
Cash discount


A company is producing 1000 units at cost of Rs. 500000. Variable cost for the production of 1000 units is Rs. 350000. What will be fix cost?
Select correct option:
Rs. 350000
Rs. 150000
Rs. 300000
Rs. 200000


Which of the following includes all activities involved in selling goods and services to those buying for resale or business use?
Select correct option:
Discounting
Retailing
Franchising
Wholesaling


Insurance service would BEST be described as which kind of a product?
Select correct option:
Convenience
Unsought
Specialty
Durable


BATNA stands for what?
Select correct option:
The best available to a new agreement
The best available to a negotiated agreement
The best alternating to a new agreement
The best alternative to a negotiated agreement


________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing the goods on to the end-user.
Select correct option:
Free-flow
Internal marketing
Vertical marketing
Single transaction


All are the functions of retailing EXCEPT:
Select correct option:
Choice
Delivery
Producing
Packing


Additional cost is associated with which of the following strategy?
Select correct option:
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy


A price set by the retailer and often attached to a product with a sticker is known as:
Select correct option:
Market price
List price
Retail price
Wholesaler price


Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Select correct option:
Material and parts
Consumer products
Industrial products
Capital items


In which of the following company specifically creates a brand to counter a competitive threat?
Select correct option:
Fighting brand
Co-brand
Family brand
Individual brand


________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing the goods on to the end-user.
Select correct option:
Free-flow
Internal marketing
Vertical marketing
Single transaction


Which of the following buy mostly from producers and sell mostly to retailers and industrial consumers?
Select correct option:
Discount stores
Wholesalers
Factory outlets
Independents


Which of the following is a reduced price marked on the label or package by producer?
Select correct option:
Coupon
Price-pack deal
Sample
Cents-off deal


Which of the following is NOT a type of wholesalers market?
Select correct option:
Specialty wholesalers
Manufacturers’ sales branches and offices
Agents and brokers
Merchant wholesalers


When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____.
Select correct option:
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget


Which of the following is used to segment and analyze consumer’s buying behavior?
Select correct option:
Promotional mix
Integrated marketing communication
Marketing communication
Customer database


Which of the following advertising is effective in metropolitan and high-traffic areas?
Select correct option:
Newspaper
Radio
Television
Billboards


A brand which cost more than other products is called:
Select correct option:
Premium brand
Economy brand
Co-brand
Family brand


Need becomes ________ when they are directed towards a specific object.
Select correct option:
Actual need
Want
Satisfaction
Demand


Which of the following aggressive strategy is without direction?
Select correct option:
Reactor
Analyzer
Defender
Prospector


Which of the following offers an incentive to buy a product?
Select correct option:
Direct mail
Public relations
Sales promotion
Advertising


Which of the following is the task of selecting an overall company strategy for long-run survival and growth?
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning

Identify which of the following is an aggressive strategy.
Select correct option:
Intensification
Diversification
Harvesting
Vertical integration

What will be the length of distribution channel for perishable goods?
Select correct option:
Short
Long
Medium
None of the given options


Which of the following is an example of indirect selling?
Select correct option:
B2B selling
Door-to-door selling
Face-to-face selling
Telemarketing


Which of the following is a major determinant of demand for the product in the market?
Select correct option:
Planning
Promotion
Price
Place


All of the following are the examples of unsought goods EXCEPT:
Select correct option:
Course books
Encyclopedia
Funeral plots
Insurance policy